"Paderborn look and see!"
Image Campaign initiated through Partnership between City and Business
95% of the residents in Paderborn feel so comfortable there that they would not like to move away. This clearly reflects a high quality of life in the city. Paderborn's strength in respect of its diversity is now the focus of an image campaign with the motto "Paderborn look and see!". It addresses important areas such as life, work, leisure, culture and education which alone and/or jointly contribute considerably to the perceived quality of life. Through positive, pro-active communication of Paderborn's strengths and merits, the persuasive conclusions drawn from the campaign - considering individual assessment criteria - can be summarised as: "I want to live there!"
Probably uniquely for such an action in Germany, this is being jointly initiated, planned and implemented over many years by the city's administration, a multi-party council majority and businesses. Paderborn is positioning itself against other towns in the competition for new residents, students, businesses and investors. For companies, a positive image of Paderborn is vital in order to entice qualified applicants from other areas into making a change. 13 reputed Paderborn companies have already signed up to the first phase of the campaign. Further companies, institutes and the university have likewise signalled their involvement.
The city, with approximately 145,000 residents, boasts 75,000 jobs and 1,000 company formations per annum. Excellent employment opportunities, successful companies and a diverse range of businesses activities are the hallmark of Paderborn.
The joint commitment is valued by both the town and the business community as an indicator that public sector activities can be successfully tackled despite tight budgets. This positive climate bestows a considerable competitive advantage on the town. All partners in this campaign are committed to actively take part in safeguarding the future.
At the beginning of the campaign, the residents of Paderborn should be involved. In subsequent years, the focus of the campaign will be on cross-regional communication and information and will be targeted at defined groups, e.g. potential new residents, industry specialists and management, high school graduates, etc. Also being considered within the planning phase is the hosting of events that are of national interest.